About Us

Certified Professionals | Bonded and Insured | Background Checked

Our Story

Crystal and Jen purchased Club Canine from owner the previous owner Stacey Rogers in July of 2018. Stacey opened Club Canine in 2004 with the sole focus on DIY Dog Washing. She was not only the first in the state to have this service, but the attention to detail in the state of the art tubs still hold up 14 years later. Over the years she continued to add more and more services starting with professional grooming and then small dog daycare and retail. Club Canine won Best Groomer awards year after year because of their expert staff and constantly staying on the forefront of the grooming world. Stacey decided to pass the torch to her long time friends Crystal and Jen who have big dreams of continuing Club Canine’s legacy while adding their own expertise, and obsession of animals.

Who are Crystal and Dara?




The proud owner and founder of Sitter for your Critter. She started the company way back in 2007 with just a love of animals and an idea that people in her community might need a different option for their critters when they were out of town. Eight years, 900 clients, and 15 employees later her passion for animals has led her to a life of service for the critters in her community. She founded a nonprofit called Helping People, Helping Pets in 2012 with the mission to provide pet food and veterinary assistance to those that were experiencing financial difficulty and were at risk of losing their pets.  In 2015 they have successfully delivered over 300,000 pounds of pet food to hungry pets all throughout the Seacoast. These days the nonprofit and managing the business keeps her pretty busy but she refuses to completely stop taking care of her critters altogether. Where would the fun be in that? Last but not least she is the very proud owner of an English Bulldog Capone and a super cute kitty named Oakland.



The Whole Pet Grooming Academy

I have been working with horses and dogs professionally since 1991.  My knowledge ranges from competing, handling, and grooming of horses, cows, dogs, rabbits, and other small animals.  In 1999, I attended the Nash Academy in Lexington, Kentucky, upon completing the Nash grooming program, I earned my BA for Small Business Management from Ottawa University.  I moved to New Hampshire in 2006, and utilized my business degree to open my first grooming shop and boutique, The Doggie Bag & Day Spaw.

In six years I built a business that earned recognition from the community and my devoted following of clients.  I was presented the Best of Souhegan Valley Award as Best Groomer for the years 2007 through 2012.  After selling The Doggie Bag and Day Spaw, I opened up what is now Dara’s Paw Spaw and The Whole Pet Grooming Academy in 2012.  The Academy is licensed as a postsecondary career school by the state of New Hampshire with a very strong curriculum offering 6 diploma programs, 15 courses and  22 certified workshops for continuing education as well as the only certified professional Animal Communication program in the world.

In December 2016, I joined the Board of Directors for the Greater Peterborough Chamber of Commerce, in which I was an active member and volunteer on multiple committees for our region.  I had the honor of being recognized as Emerging Business Entrepreneur of the Year  in 2016 and Business Educator of the Year in 2015. 

In June 2017, I hosted a first of its kind Groomer Business Owner Retreat. Seminars were business focused along with round table discussions, massages, pedi-soaks and a fabulous evening croquet match.  All  business owners that attend pre registered for the June 2018 retreat.  2017 also saw a sponsorship with Evolution Shears to promote myself as a new industry speaker.  I am one of the founders and board members of the American Professional Pet Groomers Association, which launched its debut in April 2018 at Intergroom.  I am one of the founders, board members and supporters of the New Hampshire Groomers Alliance that is working to setting higher standards for the practices of groomers in the state and will be a educational portal for pet parents.  Just recently, I have been asked to join the board of 2 other national grooming organizations.

2018, I opened PETborough Boutique, which offers retail, self-serve dog wash, hourly doggie daycare, a full kitchen for a dog bakery and a seminar room for pet owners.  This addition is the training site for academy students that are in the advanced business and nutrition programs.  This allows for future business owners to have a real feel for the everyday running of both grooming shop and retail business.  They will have opportunities to host a seminar, work inventory, customer service, scheduling and much more. This year, I will finish my training as a Certified Canine and Feline Nutritionist.  The retail store, Dara’s Paw Spaw and The Whole Pet Grooming Academy will now be calling Club Canine its new home.

As a groomer, I have scoured the market for the best products and have adopted unconventional techniques to accommodate each of my client’s needs.  I am constantly looking for ways to grow and learn within and beyond the grooming industry.  My pleasure comes not only from the finished product, but also with making sure the pet enjoys and is comfortable throughout the entire process.  My passion for animals comes from my desire to ensure their utmost happiness.  The skills and knowledge from years of experience has helped me develop new and better ways to make the pets and those in my care comfortable throughout their lifetime. 

Now this knowledge and experience will be passed on to students that come to the academy for training.  The academy is now 4000 square foot state of the art facility offering  future groomers a world class environment for their training.  Using the same skills and practices that customers receive, student training begins with the best equipment, products and curriculum unlike any other offered in the country. Students are held to the highest standards with the care and handling of the pets.  Training is not just about producing a beautiful groom, it is about the well being of the groomer, the pet, the customer and the business.